Palazzo Kitchens:
Re-brand, social & content strategy and website

Refined branding for established, reputable kitchen experts.

Maguires started working with Palazzo Kitchens & Bathrooms in 2016, developing a new brand and website.

Since then, we’ve been running Palazzo’s social channels, generating new leads each month through a series of paid-for campaigns, case studies and lifestyle blogs.

All of the content for the case studies and blogs are created in-house at Maguires, with original photography and copywriting included in our monthly fee. This enables Palazzo to regularly showcase their craft, while helping provide continued engagement with potential customers.

Word-of-mouth recommendations from satisfied customers are important to Palazzo. This is why reaching out to potential customers through Facebook is vital to their growth. Maguires have developed a clear and concise social media marketing strategy which emphasises the quality of the Palazzo service.

By utilising a combination of sophisticated targeting and high-end photography & video content, Maguires have been able to consistently build the Palazzo social audience and continuously increase the number of high-quality leads.

Our detailed SEO strategy has seen Palazzo Kitchens climb to the top of the rankings for a selection of vital key terms, including the #2 position for “kitchens Glasgow”. The Palazzo website bounce rate out-performs the average for organic visits, increasing organic lead generation consistently month on month, with Cost Per Click (CPC) on Facebook also falling well below the average.

In addition, Social SEO optimisation has taken place, with Maguires helping Palazzo to increase the number of 5-star reviews the company receives on specialist interior design social network Houzz, as well as on Google and Facebook.

palazzo.co.uk