Now recognised as Scotland’s Theme Park, M&D’s is unique in Scotland. There are over 70 rides and attractions throughout the park, including thrill rides, kids’ rides, 18 hole miniature golf, glow in the dark indoor bowling, a massive indoor complex, a gigantic soft play area, bars, restaurants and an indoor tropical rainforest.
Maguires were tasked with updating the marketing strategy and creative look and feel for the 2017 season, implementing a new, bespoke illustrative style and showcasing a more family-orientated offering. Using #funtastical as our core headline, we created a vibrant and captivating creative suite which resonates with our family market and re-defines the M&D’s proposition. The 3-year campaign was rolled out in June 2017 with multiple channels being used, including TV, large format outdoor, Radio, press and targeted social advertising.
Original illustrations by Christina Connelly.