Wednesday 8th March saw the launch of the new brand and marketing campaign for the Stirling area, Stirling: Alive with Scotland, designed and developed by Maguires.
The campaign illustrates that Stirling is a place where you can find all that is good about Scotland, capturing its vibrancy, history, energy and the opportunities it offers.
The campaign was launched by Councillor Johanna Boyd at a prestigious event hosted by the city’s historic Tolbooth, with the brand being unveiled via a 3 minute short film showcasing the Stirling proposition:
The brand was developed and refined following an extensive 3 month consultation process, where feedback was gathered from key stakeholders and residents. This process covered both city centre and rural areas, stretching from Crianlarich and Aberfoyle, to Dunblane, Bannockburn and Callander.
Throughout the launch evening, film footage was projected onto the castle rock of Stirling Castle, the Wallace Monument and the new Stirling Digital Hub.
The launch evening was a huge success and the first stage of a long term branding and communications initiative in partnership with Stirling Council.