Cars & Rides 20 sec TV ad

This year, for Father's Day, M&D's hosted Cars & Rides - a one off event for petrolhead dads everywhere. Featuring the car from The Fast and the Furious movie, we set about parodying the movie's trailer - complete with deep, gravelley voice and thumping audio. Additionally, ad trailers and other materials were developed to complete a suite of marketing materials across a range of media. The result was a highly successful event (despite the weather!) which caught the imagination of familes everywhere.

M&D's cars and rides ad trailer