The Style Mile Campaign
Other GCMB Projects
‘You’ve arrived’ Campaign
Glasgow Hotels Campaign
Convention Bureau ‘Meeting of Minds’ campaign
Love Luxury
UEFA Cup Final
Conventions Film
Launch of Glasgow City of Science
Launch of Glasgow City of Science
To promote Glasgow's reputation as the best shopping destination outside London, we developed the brand identity, suite of materials and customised mapping for the joint Glasgow City Marketing Bureau, Glasgow City Council and city retailers' initiative ‘The Style Mile'. The project launched in August with the release of the 36 page official Style Mile guide to shopping in Glasgow, developed in partnership with fashion writer John Davidson, along with a host of supporting merchandise including street banners, window stickers, bags and branded leaflet dispensers.
