Other GSPC Projects
Not at present.
Maguires were appointed to develop a suite of corporate advertisements to replace GSPC's existing mix and match of inconsistent and off-brand ad styles. Having firstly refined the GSPC brand, we established a corporate border style that is uniquely GSPC in terms of colour and typography, clearly convening the brand, key corporate messages and call to action. We chose a light-hearted approach - typically what you wouldn't expect to see in a property publication filled with homes and lifestyle advertising. We now have a suite of over ten ads in this corporate style, in a range of size formats, covering everything from free valuations to mortgages. Our input has also included improving the navigation of the GSPC Property newspaper and the design of a suite of members' marketing materials.