The Style Mile Campaign

To promote Glasgow's reputation as the best shopping destination outside London, we developed the brand identity, suite of materials and customised mapping for the joint Glasgow City Marketing Bureau, Glasgow City Council and city retailers' initiative ‘The Style Mile'. The project launched in August with the release of the 36 page official Style Mile guide to shopping in Glasgow, developed in partnership with fashion writer John Davidson, along with a host of supporting merchandise including street banners, window stickers, bags and branded leaflet dispensers.

Style Mile Campaign

Style Mile brochure

Style Mile brochure spread

Style Mile guide cover

Style Mile guide spread